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The Cookies Story

Cookies is the most globally recognized cannabis company; founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai. The company creates game-changing genetics and offers a collection of over 70 proprietary cannabis cultivars and more than 2,000 products. Headquartered in San Francisco, the company is actively involved in advocacy and social impact initiatives to enrich communities disproportionately impacted by the War on Drugs. Cookies opened its first retail store in 2018 in Los Angeles, has since expanded to over 70 retail locations in over 20 markets across 6 countries, and was recently named one of America's Hottest Brands of 2021 by AdAge; the first cannabis brand to ever receive this accolade. To learn more about Cookies, visit, and to learn more about Cookies CBD, visit

Our Founders



Berner, born Gilbert Anthony Milam Jr. (10/27/1983), is a visionary entrepreneur and business mogul whose documentary films, Billboard-charting rap albums, and innovations in the fashion and cannabis industries have earned him an international following of loyal and enthusiastic supporters.

Berner is Co-Founder and CEO of Cookies, the premier cannabis brand with over 70 retail locations across 6 countries. In 2021 Cookies was the first cannabis brand ever named by AdAge as one of America’s Hottest Brands and in 2022 Berner became the first cannabis executive on the cover of Forbes magazine.

Berner is also the Founder and CEO of Cookies SF, a global streetwear and accessories brand with 4 retail locations across the U.S. and Europe (SF, LA, NYC and Vienna, Austria). Berner’s business portfolio includes 12/12 Ventures, Cookies SF, Hemp2o Water, Lemonnade, Santa Cruz Shredders, Social Club, and Vibes. Berner founded Bern One Entertainment Music Label, has received a RIAA Gold® and a RIAA Platinum® awards for two separate albums, and will release his 50th album as an independent artist in December 2023. Berner is currently developing a TV series with FX based on his life and career.



Girl Scout Cookies, Cherry Pie, Sunset Sherbet, Gelato, Biscotti. The strains that built the modern cannabis industry may be household names, but the man with the green thumb responsible for mixing up the top-shelf genetic pool is still largely a mystery. Hailing from San Francisco, California, that man is the cannabis whisperer known simply as Jai. Raised amongst pot plants his whole life, Jai was growing his own crop by the time he was a teenager, soaking in as much knowledge as possible from his elders, and making waves in the Bay Area’s world-leading weed scene. As an adult, Jai helped birth an empire. A founding member of the Cookies family, Jai has pushed the limits of cultivation and breeding, evolving from garage grows in dense SF neighborhoods to outdoor facilities in the Emerald Triangle and state-of-the-art indoor sites across California. At every grow, Jai’s botanic creativity leads to new crosses, unparalleled pheno hunts, and some of the finest selections ever flowered. Jai’s legend is matched only by his legacy.

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